Abstract: Along with the economic development and improvement of living standards, consumers increasingly concern about the social responsibility. Responsible consumption is a kind of behavior of consumers to choose a company and its product according to if he fulfill the social responsibility and the degree. The new consumer attitude and consumption patterns have a positive impact to socity , enterprise and consumers. Currently, responsible consumption is still in the initial stage in China. And the scope of implement is not so wide. But the momentum is very good and it will be recognized by more and more people . There are many difficulties in implementing responsible consumption in China at the moment, so we must adopt specific measures to ensure that the responsible consumption can be implemented successfully.