Analysis the relations of the responsibility for marketing
and promotion of enterprise competitiveness
(Business School of Economics and Trade 2006 undergraduate classes 2 061611470)
Abstract：Marketing concept in a certain historical conditions and may develop. Since the 70s of the 20th century, the social marketing concept has gradually become the mainstream. Present some of the lack of corporate social responsibility, corporate social responsibility revealed indifference, and the responsibility of marketing and enhancing the relationship between the competitiveness of enterprises, and many other issues misunderstanding. This course will develop marketing concept, responsibilities marketing and enhance the relationship between enterprise competitiveness and the implementation of measures such as the responsibility for marketing analysis, helps us understand the responsibility of marketing to enhance enterprise competitiveness in the role for companies to look fulfill their social responsibilities, and enhancement of competitiveness, sustainable development of enterprises.
Key words: Marketing concept Corporate Social Responsibility Responsible marketing SA8000